The Case for A La Carde

"In-your-face" boxes (at the front desk of hotels) means no need to page through or read a magazine to find product or service guests may be interested in handy-sized cards which are only taken by hotel guests interested in things to do and see.

Cards are small enough to fit in a wallet (longer retention and repeat usage) In all the top hotels in Johannesburg, Cape Town, Pretoria and Durban (more than 200 hotels country-wide), as well as other specially-selected venues where the target client (the business traveller or tourist) is likely to be found.

Never out of stock / on display 24/7 as cards replenished weekly (more frequently in-season)

Measurable interest and regular feedback via monthly reports detailing card take-up.

Limited Competition (no more than 3 cards offering the same/similar kind of service).

Actively promoted by busy front desk staff/concierges.

4 x more cost-effective than advertising in a specialist monthly publication (for the equivalent of 3 ads, can be on display for an entire year!)