Southern African Tourism Update featuring Business Tourism has re-engineered itself as a monthly digi-mag. It combines all the traditional elements that have established it as the authority on tourism and travel matters in Southern Africa since 1991 with a cutting-edge interactive online platform, delivering much higher levels of engagement than is possible in print.
The new interactive digi-mag is aimed at tour operators who sell Southern Africa as a tourism destination, as well as interested members of the tourism trade both locally and overseas. The publication has also expanded its area of expertise to include the meetings, conferencing and motivational events industries, in addition to continuing its coverage of ITB, Indaba and World Travel Market.
The publication, which won a Mpasa Sappi Pica Award for Best Business-To-Business Magazine - Hospitality, Travel and Tourism in 2003 and 2004, is distributed in over 80 countries as well as MICE buyers in South Africa.